Placer County selects Marketing Action
March 3, 2006 -- (Loomis, CA)The Placer County Office of Economic Development selected Marketing Action, Inc. to develop a brochure, video and other marketing materials to promote the Business Advantage Network program. The Business Advantage Network provides employer services such as employee recruiting, subsidized staff training, small business loans, financial incentives and informational resources. In addition, the program assists job seekers in finding positions with Placer County companies.


Marketing Action, Inc. CEO, Karen Fraser-Middleton will manage the project. “Placer County has an array of valuable business services that more local companies would take advantage of if they knew about this program,” said Fraser-Middleton. “Marketing Action, Inc. is delighted to have this opportunity to educate employers located in Roseville, Rocklin, Auburn, Truckee and other parts of Placer County about the benefits available to them through the Business Advantage Network.”


Marketing Action, Inc. (www.marketingaction.com) was founded in 1994 to provide practical marketing solutions and consult as a part-time marketing manager to clients. Services include facilitating strategic planning meetings, conducting marketing research, developing marketing plans and implementing marketing tactics such as press releases, web sites, sales brochures, promotional items and newsletters. CEO Karen Fraser-Middleton has over 25 years of marketing management experience, served as president of the American Marketing Association Sacramento Valley and teaches marketing classes for Sierra College. Clients include Renoir Staffing Services, Inc., Beutler Corporation, Sierra College Center for Applied Competitive Technologies, Sierra College Mechatronics program, Sierra College Osher Life Long Learning Institute, and Association Resource Center.

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