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Proven ability to plan and implement marketing strategies |
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Consistently innovates, improves and differentiates | |
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Motivates teams with high energy, enthusiasm and leadership | |
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Outstanding speaker, facilitator and writer |
Achievements
Established model marketing program, which won the American Marketing Association Excellence in Marketing Award for increasing business 261% with direct mail and publicity.
Managed introduction of new products, conducted research, developed the marketing strategy, sold to distributors, negotiated cooperative promotions and conducted media relations campaign. Publicity in USA Today, New York Times and other promotion sold over 20,000 units.
Developed direct mail, newsletters, and press releases to increase visibility, resulting in higher inquiry rates. Conducted research, developed materials and enhanced sales presentations.
Conducted marketing training for clients, facilitated marketing strategy sessions, testified during public hearings and made presentations at conventions that were highly rated.
Won awards and lead professional association to quadruple cash reserves, introduce web page, secure sponsors, enhance programs, add services and establish profitable partnerships.
Initiated, planned and implemented organizational changes for association representing 350 businesses. Conducted research resulting in a new corporate mission. Customer service and communication received highest rating on subsequent survey.
Organized community relations events involving 40 vendors, using 60 volunteers and attracting 1,200 people. Promotions covered by business press and prime time TV news.
Propelled
Renoir Staffing Services, a client since 1997, forward so they were recently listed in the
East Bay Business Times as the 12th Fastest Growing Firm with $5.1M in revenues and a consistent 35% growth per year for five years.
Increased revenues 21%
for Manex, a manufacturing consulting organization, that has worked with Marketing Action for five years.
"...Demonstrated outstanding talents both in designing our marketing plan and actively promoting
it," according to Operations Manager, Debbe Dreher, of the California
Master Trust, a client since 1996.
Experience |
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| Marketing Consultant, Marketing Action, Loomis CA | 1995-Present |
| Marketing Manager, Aircon Energy, Sacramento CA | 1994-1995 |
| Marketing Manager, and Transportation Manager Hacienda Business Park Owners Association, Pleasanton CA | 1984-1994 |
| Communication Specialist. Schlage Lock, San Francisco CA | 1983-1984 |
| Assistant Planner, Metropolitan Transportation Commission, Oakland, CA | |
Education & Associations
B.A., Economics, University of California, Berkeley
Dale Carnegie Sales Course, Group Leader
American Marketing Association, Board member & President 1989-present
Commercial Real Estate Women, Committee member 1994-present
Sacramento Metro Chamber of Commerce 2000-present
Public Relations Society of America 2002-present
"...the long-term result is that everyone understands their
critical role in helping our company grow. ... What I appreciated the most
about working with Karen was her ability to rapidly move us through the
thinking and research necessary to capture a clear message and affordable
effective communication strategies."
Roger Duerksen, President
The Association Resource Center