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Each year, California Master Trusts asks members for ideas on how we can improve CMT's administrative and marketing support. Changes are made in direct response to your comments. For example, in response to suggestions made last year, CMT added marketing materials written in Spanish. In addition, CMT distributed more detailed instructions on writing trusts for SSI/MediCal.
Article appeared in TrustLines, Spring 2001
 


What can Marketing Action do for you?
Specializing in practical marketing solutions, Marketing Action works as a part-time marketing manager for clients, facilitating strategic planning meetings, conducting training, and creating materials to increase sales, improve customer service and enhance visibility.

Marketing is a cumulative process that requires a consistent, strategic approach. During the marketing process, you'll get help identifying the most profitable customers. Your communication campaign will be designed to continually remind customers of your valuable services. And, you'll benefit from positioning that will differentiate your offerings from competitors. Companies find that Marketing Action develops effective marketing plans, creates attractive materials, and keeps them focused on achieving marketing goals.

Organizations that benefit from marketing consulting services usually:

  • Plan to introduce products or services
  • Desire more qualified sales leads
  • Want to enhance visibility
  • Want a practical marketing strategy
  • Need help to implement marketing efforts
  • Want a professional on their team


Clients typically want a practical marketing strategy, and help with market research, targeting customers, developing a media campaign, planning presentations or creating sales materials.

Current clients are using Marketing Action's services to develop marketing plans, improve client presentations, conduct telephone follow-up, write press releases, create newsletters, develop direct mail, plan advertising, design stationary, and conduct workshops.