How to "Make Headlines"

View Sample Press Releases

You may want to consider some of the marketing approaches that Renoir uses:
 

		Enter your business in award programs to secure publicity.
		Know your positioning: Renoir specializes in the "Fine Art of Real Estate Staffing."
		Advertise and write articles for professional organizations' newsletters and attend association events.
		Stay top of mind with mail, email, brochures, newsletters, article reprints, promo items, calls, fax, and visits.
		Track the results of marketing efforts and continually refine your program.
		Conduct customer research to identify opportunities to improve services.
		Train staff to enhance sales and customer service skills.

Marketing Action facilitates the marketing planning process and then works as clients' part-time marketing manager to implement the marketing tactics. Clients benefit from increased sales, brand awareness and improved effectiveness.

All Outdoors Whitewater Rafting was the second largest business on the “Top 25 list of South -fork white water rafting companies” compiled by the Sacramento Business Journal, June 6, 2003, page 25. Owner, Gregg Armstrong was also quoted in the May 19, 2003 issue of the Sacramento Business Journal in “Late Rains splash new hope on white water outfitters.” All Outdoors is also the longest established company, providing generations of expert guidance on 12 Northern California Rivers. For rafting information, go to www.aorafting.com or call 800-247-2387. Marketing Action facilitated a marketing brainstorming session for company managers.

Renoir Staffing Services, Inc., a Marketing Action client since 1997, moved up to the 20^th on the East Bay Business Times “Top 25 list of largest East Bay women-owned businesses,” May 2, 2003, pg. B11. Headquartered in Oakland, Renoir relies on Marketing as a part-time marketing manager: developing strategy, facilitating company meetings and producing sales brochures, direct mail, press releases and other marketing materials. For more information, go to www.reniorstaffing.com.
 

The South Placer Heritage Foundation, a pro bono client, appeared in the June 5, 2003 Loomis News, pg. 1, promoting the Celebrity Chef fundraiser with 24 column inches of space. “Celebrity Chefs will serve up their delectables at King Road Park” outlined the Community event scheduled for June 14 to raise money to protect the historic fruit shed in downtown Loomis by adding a fire sprinkler system. Karen Fraser-Middleton volunteers as the Marketing Committee chair.
 

Comcast was described as “the first cable provider in Sacramento County,” in the Sacramento Business Journal article, “Cable competition: New home will get fiber optics,” May 9, 2003 pg. 41. According to the article, Comcast has “265,000 customers here,” [Sacramento region]. Marketing Action facilitated a marketing brainstorming meeting for Comcast managers.

A major international convention managed by Association Resource Center (ARC), a long-term Marketing Action client, appeared in the Sacramento Bee on May 26, 2003 “The first Ministerial Conference and Expo on Agricultural Science and Technology, at the Sacramento Convention Center, is billed by the U.S. Department of Agriculture as a showcase for scientific know-how and technology aimed at boosting farm productivity, alleviating hunger and improving nutrition worldwide, especially in developing countries.” http://www.sacbee.com/content/business/agriculture/story/6735754p-7686867c.html Marketing Action has facilitated marketing planning meetings for ARC as well as created sales brochures and press releases.