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"...we appreciated Karen's respect for our budgetary limitations
and her ability to discern where her expertise would be most beneficial to
us and her willingness to 'teach us to fish' rather than hold onto the
entire plan... The greatest value she brought to our marketing process was
her ability to keep us focused and on target."
Hollie Grimaldi, President
Linear Design Group
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Business
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"There is no such thing as a commodity. All goods
and services are differentiable."
Theodore Levitt
Marketing Success Through Differentiation Of Anything |