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Upcoming Seminars |
Sales |
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"MedicAlert®
Foundation engaged Marketing Action to develop several marketing
communication pieces to promote our emergency medical information service.
I arranged for three marketing consultants to develop similar direct mail
pieces targeted at pharmacists, so we could test the message. The piece
developed by Marketing Action pulled double the response compared to the
other consultants' pieces."
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When sales people learn to target the most profitable customers and most likely prospects with a consultative, customer-centric approach, they are much more successful in shortening the sales cycle and winning customers for life. Marketing Action can help you develop a training program for employees.
Fact: 81% of all sales occur on the 5th or subsequent sales call. Designing an entire follow-up program, then training your sales staff in its effective use will shorten your sales cycle, accelerate cash flow, and help you achieve higher profits.
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"...[Karen]
helped us develop
a team approach to marketing our services to our clients and prospects.
She conducts monthly workshops so our entire staff understands how their
jobs support, contributes and builds on the efforts of every other team
member. In a word, Marketing Action provides 'focus' for our company.
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Increase leads by
improving your sales materials. Make your message more customer focused,
state benefits and call prospects to action with an enticing offer, and
you'll generate more sales. Clients rely on Marketing Action to help them
with brochures, direct mail, Power Point presentations, web sites, and
annual reports - anything customers and prospects might see about their
company.
For Karen, sales isn't something that just your
staff does. She jumps right in for hands-on training, as extra
event staff, and a myriad of other sales and promotional
activities.