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Hiring
the Right Talent
Worksheet from Power Marketing for
Small Business © 2000 Jody Hornor
Name of Interviewee:
Company: Phone
1. Have you ever been a commissioned
salesperson? Y N
1A. If yes, how did you rank
among your peers?
2. Were you ever a sales manager?
Y N
2A. If yes, how many people did you manage?
3. Were you ever a corporate
marketing or advertising manager or director?
3A. If yes, with whom?
3B. What size company?
3C. Contact Names, company and
phone #'s
4. Do you act as a full service
agency? Y N
4A. If not, exactly what tasks
do you perform?
Copywriting
Design & Layout for Print
Multimedia Design for Web/CDs
Media Buying
Printing/Brokering
Planning
Marketing Consultation
Market Research
Public Relations
Direct Mail Consulting
Mail Processing
Other
5. How much total experience
do you have in marketing (not sales)?
6. How long have you been in
your own business?
7. Have you ever missed a deadline?
Y N
7A. What were the circumstances?
8. Will you allow me to run a
credit check if I think I want to do business with you?
9. Quantify the results you have
achieved for your top 5 clients.
A.
B.
C.
D.
E.
10. What is the average length
of time you typically work with a client?
11. What is your educational
background?
12. How do you charge?
13. Request to see samples of
their work.
14. Obtain a complete resume'.
15. Check references.
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