|
Is
The Customer Always Right?
If you want to increase your
profits, the answer's yes! But, rarely do I see the practice
in action. In fact, just the opposite.
Nearly every day I find numerous
examples of how business shouldn't be done -- business owner's
policies that cause the customer financial loss, loss in confidence,
or extra trouble, travel, or work -- all for the 'privilege'
of doing business with the firm.
And just like that, there goes
the business ... out the door, down the sidewalk and into the
door of a competitor.
Maybe I'm from the old school
(but I'm not that old),, but I look at a customer as the person
who writes, and determines, the amount of my paycheck... an attitude,
that if adopted by all business owners, could double or triple
their bottom line income.
Is the customer always right?
You bet. Because if you treat every customer as king, that customer
will remain loyal for years -- referring new business and new
profits on an ongoing basis. Always keep in mind that indifference
to the customer accounts for 88% of all customers that move their
business elsewhere.
Four Deadly Sins
That Drive Customers & Profits Away
Back
to "Features" Menu
|
