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Would You Like
Fries With That?
Every business can borrow, and
profit, from the techniques for getting add-on sales that we
see so frequently in fast food restaurants. It's common to place
your order only to have the clerk ask "Wouldn't you like
fries with that?" Even a "no" answer won't stop
a well trained sales clerk. The next question may be "How
about a hot apple pie then?"
It's a fact, that if you only
ask for the order (in this case the add-on order) in a great
percentage of cases, you'll get it. Depending on the business,
getting into this good habit, and training employees to use it
as well, could increase sales 20-30% or more in some cases.
And every business, from professional
services to burgers, can use the technique. The accountant might
ask his or her client "How about letting me take those sales
tax reports off your hands?" While an apparel retailer might
say, "Let's find you some shoes or accessories to go with
that new outfit, ok?"
But you don't like pushy salespeople,
you might be thinking, so why should you be like one?
Ask yourself if it's pushy or
good business to truly serve your customer? Let's go back to
the fast food restaurant for a moment. The customer orders a
salad, but is thinking 'I'm really hungry and think I'd like
something else. Fat is off my diet, so fries won't work. That
hot apple pie, on the other hand, fits exactly what I want.'
So the customer orders one. Viola, the customer is served and
the business owner has more money in the till.
Sales opportunities, and profits,
are lost every day in nearly every business. Why? Because this
simple, and free, technique to increase sales is not used.
Why not try it in your business?
You've got everything to gain, and absolutely nothing to lose.
Track your sales and watch your
profits grow.
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