|
|
|||
|
Upcoming Seminars |
Karen Fraser-Middleton |
||
|
"Public Relations give you more "bang for your
buck" than many other marketing tools, plus it carries an implied
endorsement of the media firm running your story. For little money you can
establish credibility, improve visibility, and generate direct leads and
sales." |
|
No Starch Press used cleverly written, short press releases to announce new books to technology editors. Marketing Action provided phone follow-up to pitch the story. The New York Times led off with a quote from No Starch Press author Scott Spanbauer and discussion of “The No B.S. Guide to Windows 95.” Articles like this one cost-effectively generated demand and boosted sales. | |
| Seeing a sample copy of “The World’s Weirdest Web Pages,” sold the San Francisco Chronicle on doing an article about the vast, and eclectic web sites being posted. No Starch Press positioned author, Hank Duderstadt, as an expert resource to the media. The resulting articles increased sales. |
|
||
|
|
Timed to take advantage of the buzz around the newly released Windows 95, press releases and follow-up generated articles like this in USA Today. Soon other publications were asking to talk with No Starch Press author, Scott Spanbauer, “The No B.S. Guide to Windows 95.” The resulting publicity caused book sales to add up. | ||
