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Postcards are inexpensive and an excellent way to send out a brief message for a promotion or event. California Master Trust, in Folsom used postcards to remind customers about services and materials that would help them sell trusts. Low Cost Marketing Tip: To save money, colored postcards can preprinted and then the message can be added on the back later in black or one-color of ink. | ||
| Sacramento Municipal Utility District (SMUD) produced this brochure with Manex and the Business Environmental Resource Council (BERC) in Sacramento. SMUD mailed it to manufacturers to encourage them to access services that would make them more productive. Free Marketing advice: Teaming up with your business partners can be a cost effective way to produce a quality marketing materials. |
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You can use your marketing materials to help overcome objections and reinforce the benefits of your product or service. Manex, a manufacturing consulting organization in Fremont, created this direct mail piece with response card to help open doors with busy manufacturers. A “sister” brochure was produced at the same time with a “keep your business growing” theme. Marketing Sales Tips: To warm up your prospects, set up a schedule for consistent mailings. To generate leads, assign to sales people to follow-up using lists of specific contacts. | ||
| Newsletters enable you to “touch” customers regularly to offer value-added tips to enhance their businesses, reinforce the benefits of your services, and remind them of how to take advantage of your expertise. California Master Trust distributed this quarterly newsletter for several years. Example of increasing customer satisfaction: Ask customers what they find most useful in your newsletter. CMT discovered that readers liked stories about business owners like themselves. |
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